Kevin a plank biography
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Creating A Billion Dollar Company bygd Making The Customer Your Hero
At 23, Kevin Plank put his life savings into developing a prototype undershirt made of women’s lingerie that had superior moisture wicking technology, which would soak up the buckets of perspiration that slowed him and his fellow football players down on the field. He called his label Under Armour.
Over a decade later, Kevin came to Peter Guber’s office to leverage some of his sports entertainment relationships and shared with him the story he’d told to broaden Under Armour’s appeal. “I had to make the customer my hero,” he told Guber. “I told the Superman story in reverse, I had to man them believe that it wasn’t the obvious Superman costume but Clark Kent’s t-shirt that would give them the lift-off they really needed.”
Kevin told his sales team to tell an aspirational story, and the aspiration was whatever goal their customers came in with. “We d
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Kevin Plank
American entrepreneur and philanthropist
Kevin Audette Plank (born August 13, 1972[1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He was CEO from its founding until 2020 and returned as CEO in April 2024.[2] As of April 2023, his net worth was estimated at US$1.1 billion.[3]
Early life and education
Plank, a Roman Catholic,[4] grew up in Kensington, Maryland, a suburb outside of Washington D.C., the youngest of five brothers born to William and Jayne (née Harper) Plank.[5][6] His father was a prominent Maryland land developer. His mother is a former mayor of Kensington, who went on to direct the Office of Legislative and Intergovernmental Affairs at the United States Department of State under President Ronald Reagan.[7]
Plank grew
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Kevin Plank
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